Grassroots sport · Our own product
Your club.Backed every month.
Steady monthly income for grassroots sports clubs, from the people who care about them. The launch site explains the idea, shows a club what it will get, and takes the first clubs onto a waiting list.
Overview
BackYour.Club turns the people who care about a club into steady monthly income: a QR code on the clubhouse wall, a link that can be sent anywhere, and every pound of a supporter’s backing reaching the club. The site had to explain that to a busy volunteer in one visit, answer the awkward questions about money honestly, and collect the first clubs before opening.
One of our own. The idea, the design and the build are all Tony’s, the person behind Plucky Studio.
- Industry
- Grassroots sport
- Type
- Our own product
- Scope
- Design and build
- Status
- Opening soon, waiting list open
- Year
- 2026
- Website
- backyour.club
The challenge
The idea is new, it involves a club’s money, and the person reading is usually a volunteer with ten minutes to spare. If the numbers are vague or the catch is hidden, they leave.
The product had not opened, so there were no real clubs to show. The site had to make the idea feel real without pretending anything.
Our approach
The numbers come first, in plain figures: all of every backing reaches the club, 30 days free, supporters from £5 a month. Worked examples sit right beneath them, so nobody has to do the sums or go looking for the fee.
Three steps explain how it works, and the posters and social graphics a club receives are shown exactly as they will be made. The example club page and leaderboard use invented clubs, and the site says so in as many words.
The questions a committee would ask are answered in full at the foot of the page, and the form to join the first clubs appears at the top and again at the end.
Key pages and features
The numbers, up front
What the club receives, what it costs and what a supporter pays, with worked examples in pounds and pence.
Made for you
A poster for the clubhouse wall, an Instagram story and posts for the grid, each made from the club’s own crest, colours and QR code.
An honest example
What a club’s page and the leaderboard will look like, built with invented clubs and labelled as invented.
Local businesses
A business can back a club as a business, with its logo and a link on the club’s page for as long as it backs them.
Questions, answered properly
Why not a standing order, what it costs, whose bank account, how to stop. Full answers, not one-liners.
The first clubs
A short form at the top and the foot of the page, asking for nothing that is not needed.
On desktop and mobile
Where it is now
The launch site is live and taking the first clubs onto its waiting list, ahead of opening to a small group of clubs first.