Your details,and what we do with them.

When you use the contact form or email us, we keep what you send: your name, your business name, your email address, your website if you give one, the plan you are interested in and your message.

We use it to reply to you and, if you decide to go ahead, to do the work. We do not add you to a mailing list and we do not pass your details to anyone for their own marketing.

To stop the form being flooded by automated messages, we also keep a scrambled code made from the internet address a message was sent from. The address itself is never stored and the code cannot be turned back into it.

If nothing comes of an enquiry we delete it within two years. Ask us to delete it sooner and we will.

We sometimes write to businesses whose websites we think we could improve. To do that we look at what a business has chosen to publish: its website, its Google business listing, and the business contact details shown there. If a business names a person on its own website, such as an owner or a manager, we may note that name so our email reaches the right person.

We use a computer tool to read a business’s public website and help prepare notes about it. Every email is read, checked and sent by a person. Nothing is sent automatically.

We rely on what the law calls legitimate interests: one business writing to another about something relevant to it. Every email says how to stop further contact. Tell us once and we will not write again. We keep just enough, usually the business name and web address, to make sure we keep that promise.

If we have not heard from a business, we delete what we hold about it within two years.

We keep your contact details, our emails with you, the content you give us for your website, and the records of what you have paid. Payments are taken by Stripe, so we never see or store your card details.

We keep financial records for six years after the end of our work together, because tax law requires it. Everything else is deleted within two years of your website leaving our care, or sooner if you ask.

This website sets no cookies for visitors and carries no advertising or tracking code. There is nothing to accept or decline.

Like every website, the computers that serve it keep a short technical record of each request, including the internet address it came from, to keep the site running and secure. We do not use those records to identify anyone.

We use a small number of well known services to run the studio, and they hold information only on our behalf: Vercel serves the website, Supabase holds our records in a London data centre, Google Workspace provides our email, Stripe takes payments from clients, and Anthropic provides the tool that helps us read public websites.

Some of these companies are based in the United States. Where information leaves the United Kingdom it is covered by the safeguards that UK data protection law requires.

We never sell information about anyone.

You can ask to see what we hold about you, have it corrected, have it deleted, or tell us to stop using it. Email us and we will do it within one month, and usually much sooner.

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.